{"id":990,"date":"2016-02-05T19:13:20","date_gmt":"2016-02-05T19:13:20","guid":{"rendered":"https:\/\/the7.io\/marketing-agency\/?page_id=2"},"modified":"2020-12-07T07:39:42","modified_gmt":"2020-12-07T07:39:42","slug":"digital-brand-management","status":"publish","type":"page","link":"https:\/\/vantisco.it\/digital-marketing\/marketing-services\/digital-brand-management\/","title":{"rendered":"Brand Management"},"content":{"rendered":"<p>[vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; type=&#8221;vc_default&#8221; margin_top=&#8221;5&#8243; margin_bottom=&#8221;10&#8243; css=&#8221;.vc_custom_1491758514816{padding-top: 70px !important;padding-bottom: 30px !important;}&#8221;][vc_column]<div id=\"ultimate-heading-67136a059bb368178\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-67136a059bb368178 uvc-2225 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-67136a059bb368178 h2'  data-responsive-json-new='{\"font-size\":\"desktop:44px;\",\"line-height\":\"desktop:54px;\"}' ><h2 style=\"font-weight:bold;margin-bottom:65px;\">Digital Brand Management<\/h2><\/div><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1491746388981{padding-bottom: 50px !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-38908e8777f99d6708117848e5417de9.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-38908e8777f99d6708117848e5417de9.enable-bg-rollover .rollover-video i {\n  background: ;\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-38908e8777f99d6708117848e5417de9 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-38908e8777f99d6708117848e5417de9 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-38908e8777f99d6708117848e5417de9 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:1000px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201000%20700&#39;%2F%3E\" data-src=\"https:\/\/vantisco.it\/digital-marketing\/wp-content\/uploads\/sites\/2\/2019\/07\/mark005-1000x700.jpg\" data-srcset=\"https:\/\/vantisco.it\/digital-marketing\/wp-content\/uploads\/sites\/2\/2019\/07\/mark005-1000x700.jpg 1000w, https:\/\/vantisco.it\/digital-marketing\/wp-content\/uploads\/sites\/2\/2019\/07\/mark005-1428x1000.jpg 1428w\" width=\"1000\" height=\"700\"  data-dt-location=\"https:\/\/vantisco.it\/digital-marketing\/marketing-services\/digital-brand-management\/mark005\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1491746397816{padding-bottom: 50px !important;}&#8221;]<div id=\"ultimate-heading-59456a059bb36a018\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-59456a059bb36a018 uvc-2989 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-59456a059bb36a018 h2'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"desktop:34px;\"}' ><h2 style=\"font-weight:bold;margin-bottom:25px;\">A Digital-First Branding Agency<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-59456a059bb36a018 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<p style=\"text-align: left;\">Brands should be developed with a digital-first mentality to perform first and foremost in the modern digital landscape, which we call creative digital performance. After all, aside from an interaction with your actual products and services, people spend the most time with your brand on your website, social media, and across countless digital channels. That\u2019s where you have to grab attention, engage and differentiate yourself from a relentless and unfriendly swarm of competitors. And that\u2019s why having a digital branding agency that understands the value of brand services, and what it takes for a brand to perform day in and day out, makes sense.<\/p>\n<p style=\"text-align: left;\">Our performance brand strategy and development process is designed to build nimble, differentiated brands that have the depth and breadth to flex in a digital-first world while still flourishing across all marketing channels and environments. When people feel more, they click more, buy more, visit more and spend more. You have to connect to convert.<\/p>\n<p><\/div><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-d78ad6a0dc82906631800e82ac2447b5.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-d78ad6a0dc82906631800e82ac2447b5 > i {\n  margin-right: 8px;\n}\n#default-btn-d78ad6a0dc82906631800e82ac2447b5 * {\n  vertical-align: middle;\n}\n<\/style><a href=\"https:\/\/vantisco.it\/digital-marketing\/get-a-digital-marketing-quote\/\" class=\"default-btn-shortcode dt-btn dt-btn-m link-hover-off btn-inline-left \" id=\"default-btn-d78ad6a0dc82906631800e82ac2447b5\" title=\"Get a Digital Marketing Quote\"><span>Request a quote<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; type=&#8221;vc_default&#8221; margin_top=&#8221;5&#8243; margin_bottom=&#8221;10&#8243; css=&#8221;.vc_custom_1563372681811{padding-top: 70px !important;padding-bottom: 50px !important;}&#8221; bg_color_value=&#8221;#f4f4f4&#8243;][vc_column css=&#8221;.vc_custom_1491746299333{padding-bottom: 0px !important;}&#8221;]<div id=\"ultimate-heading-69396a059bb36a1a8\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-69396a059bb36a1a8 uvc-4491 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-69396a059bb36a1a8 h2'  data-responsive-json-new='{\"font-size\":\"desktop:44px;\",\"line-height\":\"desktop:54px;\"}' ><h2 style=\"font-weight:bold;margin-bottom:65px;\">Brand Strategy &amp; Positioning<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-69396a059bb36a1a8 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<p style=\"text-align: left;\">To establish your digital brand\u2019s differentiated position, we go through a strategic process we call YOU-X-POSITIONING, which looks at your existing and\/or future brand through a lens that considers four perspectives\u2014Internal, Customer, Competitive, and X-Factor\u2014and ultimately considers the user experience of your brand, internally and externally.<\/p>\n<p style=\"text-align: left;\">Where those four perspectives meet is your brand\u2019s Sweet Spot or differentiated position.<\/p>\n<p><\/div><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; type=&#8221;vc_default&#8221; margin_top=&#8221;5&#8243; margin_bottom=&#8221;10&#8243; css=&#8221;.vc_custom_1605710129935{padding-top: 70px !important;padding-bottom: 50px !important;}&#8221; bg_color_value=&#8221;#ffffff&#8221;][vc_column css=&#8221;.vc_custom_1491746299333{padding-bottom: 0px !important;}&#8221;]<div id=\"ultimate-heading-41936a059bb36a1dc\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-41936a059bb36a1dc uvc-6428 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-41936a059bb36a1dc h2'  data-responsive-json-new='{\"font-size\":\"desktop:44px;\",\"line-height\":\"desktop:54px;\"}' ><h2 style=\"font-weight:bold;margin-bottom:65px;\">Brand Platform Development<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-41936a059bb36a1dc .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<p style=\"text-align: left;\">Your brand platform acts as your brand\u2019s, and your organization\u2019s North Star. It ensures your team and your partners are all rowing in the same direction by developing and defining your brand purpose, brand vision, brand personality, brand values, brand promise and distinct brand positioning.<\/p>\n<p style=\"text-align: left;\">Sometimes this only requires us, as your branding agency, to arrange and further define existing information. Other times, we need to develop your platform from scratch. Regardless, your brand platform will give rise to all your future decision-making, cultural behavior and internal and external communications.<\/p>\n<p><\/div><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; type=&#8221;vc_default&#8221; margin_top=&#8221;5&#8243; margin_bottom=&#8221;10&#8243; css=&#8221;.vc_custom_1563372681811{padding-top: 70px !important;padding-bottom: 50px !important;}&#8221; bg_color_value=&#8221;#f4f4f4&#8243;][vc_column css=&#8221;.vc_custom_1491746299333{padding-bottom: 0px !important;}&#8221;]<div id=\"ultimate-heading-66046a059bb36a203\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-66046a059bb36a203 uvc-5205 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-66046a059bb36a203 h2'  data-responsive-json-new='{\"font-size\":\"desktop:44px;\",\"line-height\":\"desktop:54px;\"}' ><h2 style=\"font-weight:bold;margin-bottom:65px;\">Creating a Digital Brand Identity<\/h2><\/div><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"smile_icon_list_wrap ult_info_list_container ult-adjust-bottom-margin  \"><ul class=\"smile_icon_list left square with_bg\"><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#ffffff;color:#333333;border-color:#333333;\"><i class=\"far fa-address-card\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-7430\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-7430 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Naming<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-7430 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p style=\"text-align: left;\">Naming a company or product can be an intensive and extensive process, filled with subjective opinions and emotions. Sometimes the magical name happens quickly, but often it takes many options and many rounds to find that perfect, unique, trademarkable fit.<\/p>\n<p style=\"text-align: left;\">A name with a meaningful story, which extends your brand essence, always helps drive engagement and understanding with your audience. Whether a name follows descriptive, experiential, evocative, acronym or another naming strategy, we will work with you to ensure your name is derived from your brand platform and flows from a clear strategy that all the stakeholders can agree upon.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#ffffff;color:#333333;border-color:#333333;\"><i class=\"fas fa-braille\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-1148\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-1148 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Brand Messaging<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-1148 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>Brand messaging is the art of taking the behind-the-scenes strategic language and translating it into something poetic enough for public eyes and ears. And in this case, it is the poetry of distillation and simplicity that makes for brilliance in a Performance Brand.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#ffffff;color:#333333;border-color:#333333;\"><i class=\"dt-icon-the7-misc-017\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-9473\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-9473 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Brand Lines<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-9473 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>Whether you call them brand lines, taglines, rallying cries, positioning lines, organizational lines or big ideas, distilling a brand purpose, promise and position into a succinct, inspiring line or idea has never been more important. A strong brand line can act as a brand\u2019s unifying force across disparate digital marketing channels, allowing for companies to leverage the distinct strengths of these various channels while maintaining a consistent thought, always making it clear what a brand stands for.<\/p>\n<p>We will use the comprehensive thinking in a brand platform to build to this type of inspiring, unifying idea, which can be used to rally a team internally and engage customers quickly and emotionally.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><\/ul><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"smile_icon_list_wrap ult_info_list_container ult-adjust-bottom-margin  \"><ul class=\"smile_icon_list left square with_bg\"><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#ffffff;color:#333333;border-color:#333333;\"><i class=\"fab fa-microblog\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-4915\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-4915 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Logos<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-4915 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>A logo cannot, and should not, deliver a brand\u2019s entire message. And it can\u2019t be known at a glance without massive amounts of marketing investment. But it can convey a personality, help enhance a feeling of connection and begin to tell a brand\u2019s story. Your brand strategy and personality will often dictate whether your brand calls for a simple wordmark or letter mark logo, a more conceptual icon mark, an emblem mark, or a combination.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#ffffff;color:#333333;border-color:#333333;\"><i class=\"fas fa-chalkboard\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-5045\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-5045 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Design Boards<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-5045 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>To plus a logo design and further visualize a Performance Brand, we use digital design boards. These boards act as a testing ground for exploring type and color, iconography for both digital channels and physical spaces, brand graphics, business card designs, various digital templates, photography styles, and more. This allows us to show the design process, show what\u2019s working best in its appropriate digital context, and make a solid recommendation on digital-first brand identity.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#ffffff;color:#333333;border-color:#333333;\"><i class=\"fas fa-fire-extinguisher\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-8792\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-8792 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Brand Guidelines<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-8792 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>While you want the sky to be the limit for your Performance Brand, there has to be a limit to the way your digital brand identity is used. With brand guidelines, your company will be set up for success with some firm yet flexible guardrails. What to do and not do with your logo, tone of voice, fonts, iconography, primary and secondary color palettes, and more. Consider this a \u201crules of encouragement\u201d book that inspires the best use of your brand identity.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><\/ul><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"smile_icon_list_wrap ult_info_list_container ult-adjust-bottom-margin  \"><ul class=\"smile_icon_list left square with_bg\"><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#ffffff;color:#333333;border-color:#333333;\"><i class=\"fas fa-book-medical\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-2437\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-2437 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Brand Book<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-2437 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>This is your brand\u2019s bible. An amalgamation of your brand platform, brand messaging, visual identity and brand guidelines is one stunning storytelling collection of words, images, designs and inspiration. Anyone who opens this book will instantly know what your brand stands for, understand its personality, promise and perspective. We create both digital and physical versions, so you can easily share it, but also touch it, feel it and embrace it as a tangible guiding light for your company and brand.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#ffffff;color:#333333;border-color:#333333;\"><i class=\"icomoon-feather-24x24-video\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-3617\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-3617 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Brand Mantra Videos<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-3617 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>A brand mantra video is essentially your brand platform translated into an emotionally compelling and engaging video that announces your brand purpose to the world and inspires and aligns your internal teams. We believe a brand mantra video is at the core of every Performance Brand, and no company\u2019s website should be without one. Remember, when people feel more and associate more, they click more, visit more, shop more and buy more. You could say believing in the brand mantra is our mantra, so much so that it\u2019s a standard deliverable in our branding services.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#ffffff;color:#333333;border-color:#333333;\"><i class=\"icomoon-feather-24x24-content-right\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-2556\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-2556 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Branded Content<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-2556 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>As we mentioned, people spend the most time with your brand across digital channels. And since most paths lead to your website, it is the ultimate representation of your brand. If an ad is a handshake and a social channel is a chat and a cup of coffee, your website is a nice dinner and long conversation.<\/p>\n<p>Whether your site is designed to deliver information or drive commerce, Noble\u2019s brand services can help convey your brand position, promise, and personality through its written, graphic, and video content. This is your most valuable owned digital asset and should be a living, breathing personification of your brand platform. The same is true of all your digital platforms.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><\/ul><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"ultimate-heading-38726a059bb36a686\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-38726a059bb36a686 uvc-1600  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-38726a059bb36a686 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;\">Campaign Concepts &amp; Development<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-38726a059bb36a686 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<p style=\"text-align: left;\">Translating your Performance Brand\u2019s brand strategy and positioning into meaningful campaign communications that support your goals and objectives and drives business is part art and part science. As a digital branding agency, we believe data illuminates imagination, so we meld the right side of our agency brain with the left side of our agency brain to get out-of-the-box thinking. Your ideas, design and visuals have to break through, connect emotionally and compel with relevant calls to action.<\/p>\n<p style=\"text-align: left;\">From digital video content to paid social, display advertising, email, and more, our philosophy with integrated and digital campaign work is to develop core ideas based on the brand strategy, business goals, objectives, and success metrics, and then we create, test and iterate.<\/p>\n<p><\/div><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-hz-jquery&#8221; bg_image_new=&#8221;id^1611|url^https:\/\/vantisco.it\/digital-marketing\/wp-content\/uploads\/sites\/2\/2016\/02\/bg-mem.png|caption^null|alt^null|title^bg-mem|description^null&#8221; bg_image_size=&#8221;initial&#8221; parallax_sense=&#8221;40&#8243; bg_override=&#8221;ex-full&#8221; type=&#8221;vc_default&#8221; css=&#8221;.vc_custom_1563372694749{padding-top: 70px !important;padding-bottom: 75px !important;background-color: #1c66a0 !important;}&#8221;][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1&#8243;]<div id=\"ultimate-heading-17816a059bb36a6d0\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-17816a059bb36a6d0 uvc-3123 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-17816a059bb36a6d0 h2'  data-responsive-json-new='{\"font-size\":\"desktop:34px;\",\"line-height\":\"desktop:44px;\"}' ><h2 style=\"font-weight:bold;color:#ec7834;margin-bottom:20px;\">Vantisco Digital Marketing<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-17816a059bb36a6d0 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:60px;mobile_landscape:44px;\",\"line-height\":\"desktop:70px;mobile_landscape:54px;\"}'  style=\"font-family:&#039;Roboto Condensed&#039;;font-weight:bold;color:#ffffff;margin-bottom:40px;\"><\/p>\n<p class=\"headline is-centered\">A Digital-First Branding Agency<\/p>\n<p><\/div><\/div><div class=\" vc_custom_1605710031174 ubtn-ctn-center \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-center ubtn-large \" href=\"https:\/\/vantisco.it\/digital-marketing\/get-a-digital-marketing-quote\/\" title=\"Get a Digital Marketing Quote\" ><button type=\"button\" id=\"ubtn-9038\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-large ubtn-no-hover-bg  none  ubtn-center   tooltip-6a059bb36a71e\"  data-hover=\"#ec7834\" data-border-color=\"\" data-bg=\"#ffffff\" data-hover-bg=\"#ffffff\" data-border-hover=\"\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-9038'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"desktop:34px;\"}'  style=\"font-family:&#039;Roboto Condensed&#039;;font-weight:bold;border:none;background: #ffffff;color: #1c66a0;\"><span class=\"ubtn-hover\" style=\"background-color:#ffffff\"><\/span><span class=\"ubtn-data ubtn-text \" >Start a project with us!<\/span><\/button><\/a><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row equal_height=&#8221;yes&#8221; 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